Data protection
Data protection
Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies if no other information is provided in the subsequent processing operations.
“Personal data” means any information relating to an identified or identifiable natural person.
Your data will be transferred to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.
Contact
Responsible
Please contact us if you wish. The person responsible for data processing is: A. Nagel, Peutestraße 53a, 20539 Hamburg Germany, +49 4098230870, info@trendanchor.de
Customer’s initiative contact via email
If you initiate business contact with us by email, we will only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves to process and answer your contact request.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, email address, message text) to the extent you provide it. The data processing serves the purpose of establishing contact.
If the contact serves to carry out pre-contractual measures (e.g. advice in the event of interest in purchasing, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 Para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 Para. 1 lit. f GDPR due to our overriding legitimate interest in processing and answering your request. In this case, you have the right to object to this processing of personal data concerning you based on Art. 6 Para. 1 lit. f GDPR at any time for reasons arising from your particular situation.
We only use your email address to process your request. Your data will then be deleted in compliance with statutory retention periods unless you have consented to further processing and use.
Customer Account Orders
Customer account
When you open a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out on the basis of the consent until the revocation. Your customer account will then be deleted.
Your data will be transferred to Canada, among other places. The EU Commission has issued an adequacy decision for data transfers to Canada.
Shipping service provider merchandise management
Passing on the email address to shipping companies to inform them about the shipping status
We will pass on your email address to the transport company as part of the contract processing, provided that you have expressly agreed to this during the ordering process. The purpose of the transfer is to inform you about the shipping status by email. The processing is carried out on the basis of Art. 6 Paragraph 1 Letter a of GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Use of an external inventory management system
We use a merchandise management system to process the contract as part of order processing. For this purpose, your personal data collected as part of the order will be sent to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold
transmitted.
Payment service provider credit report
Using PayPal
All PayPal transactions are subject to the PayPal privacy policy, which can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Using PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.rl et Cie, SCA (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of being able to offer you payment via the PayPal Express payment service. In order to integrate this payment service, PayPal must collect, store and analyze data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognized.
Your personal data is processed on the basis of Art. 6 (1) (f) GDPR due to our overriding legitimate interest in offering a customer-oriented range of payment methods. You have the right to object to this processing of personal data concerning you at any time for reasons arising from your particular situation.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to be able to fulfill the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 Paragraph 1 Letter b of GDPR. Further information on data processing when using the PayPal Express payment service can be found in the associated data protection declaration at www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS .
- Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main
Use of personal data when selecting Klarna payment options
In order to offer you Klarna's payment options, we will transmit personal data, such as contact details and order data, to Klarna. This enables Klarna to assess whether you can use the payment options offered by Klarna and to adapt the payment options to your needs. General information about Klarna can be found at: https://www.klarna.com/de/ . Your personal data will be treated by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy .
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Use of Consent Manager
We use the consent management tool Consentmanager from Consentmanager AB (Håltegelvägen 1b, 72348 Västerås, Sweden; "Consentmanager") on our website.
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, as well as to exercise your right to withdraw consent you have already given.
The purpose of data processing is to obtain and document the necessary consents to data processing and thus to comply with legal obligations.
Cookies can be used for this purpose. The following information, among others, can be collected and transmitted to Consent Manager: date and time of the page visit, information about the browser you use and the device you use, anonymized IP address, opt-in and opt-out data. This data will not be passed on to other third parties.
The data processing is carried out to fulfill a legal obligation on the basis of Art. 6 (1) (c) GDPR.
Further information on data protection at Consentmanager can be found at: https://www.consentmanager.net/privacy.php
Analysis advertising tracking
Use of Google Analytics
We use the web analysis service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities and to provide the website operator with other services related to website activity and internet usage. The following information may be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, pages visited, referrer URL (website through which you accessed our website), location data, purchasing activities. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Google Analytics uses technologies such as cookies, web storage in the browser and tracking pixels, which enable an analysis of your use of the website. The information generated in this way about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adsprocessorterms/ . Both Google and US government authorities have access to your data. Google may link your data to other data, such as your search history, your personal accounts, your usage data from other devices and any other data that Google has about you.
IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html or at https://www.google.de/intl/de/policies/ and at https://policies.google.com/technologies/cookies?hl=de .
Use of the Facebook Pixel
We use the remarketing function “Custom Audiences” of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland “Facebook”) on our website.
Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for complying with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Meta Platforms Ireland under the joint processing agreement.
The purpose of the application is to target website visitors with interest-based advertising on the social network Facebook. For this purpose, Facebook's remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by Facebook, your rights in this regard, and options for protecting your privacy, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/ .
We use the online advertising program “Google Ads” on our website and, as part of this, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that there is no way that cookies can be tracked across Ads customers' websites.
The information collected using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users.
Your data may be transferred to the servers of Google LLC in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ .
Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and using it to target website visitors with interest-based advertising. This function enables visitors to the provider's website to be shown personalized, interest-based advertising from the Google Display Network. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. There is no adequacy decision by the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks and https://business.safety.google/adscontrollerterms/ . Google may transfer this information to third parties where required to do so by law, or where such third parties process the data on Google's behalf. Google will never associate your IP address with any other data held by Google.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information and Google’s privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/
We use the remarketing or "similar audiences" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and interests. Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertisements. The cookies record visits to the website and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously viewed product and information areas.
Your data may be transferred to Google LLC servers in the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
Using the Pinterest Tag
We use the Pinterest Tag of Pinterest Europe Limited (Palmerston House, 2nd, Fenian Street, Floor, Dublin 2, Ireland "Pinterest") on our website.
The application serves the purpose of targeting website visitors with interest-based advertising on the Pinterest social network. For this purpose, the Pinterest conversion tag has been implemented on the website. This tag establishes a direct connection to the Pinterest servers when you visit the website. This transmits to the Pinterest server which of our pages you have visited. Pinterest assigns this information to your personal Pinterest user account if you are logged into the social network. When you visit Pinterest, you will then be shown personalized, interest-based Pinterest ads.
If you access our website via a pin on the Pinterest social network, a cookie for conversion tracking will be stored on your computer. These cookies are valid for a limited time, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Pinterest and we can recognize that you clicked on the pin and were redirected to this page. The information collected using the conversion cookie is used to create conversion statistics and thus optimize our website. The following information may be processed, among others: total number of users who clicked on one of our pins and were redirected to our website, subpages visited on our website (e.g. category or product pages), search queries on our website, your shopping cart contents, completed transactions.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about how Pinterest collects and uses data, as well as your rights and options for protecting your privacy, please see Pinterest’s privacy policy at https://policy.pinterest.com/de/privacy-policy .
Using TikTok Pixel
We use the TikTok pixel from TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland; “TikTok Ireland”) and TikTok Information Technologies UK Limited (6th Floor, One London Wall, London, EC2Y 5EB, United Kingdom; “TikTok UK”) on our website. Both companies are jointly responsible for data processing (hereinafter “TikTok”).
The data processing serves the purpose of identifying and analyzing our customers' website access, as well as to better address customers by placing targeted advertisements and evaluating the effectiveness of advertisements on TikTok. To do this, TikTok uses technologies such as cookies and pixels that enable your browser to be recognized. The following information, among others, can be collected and sent to TikTok: date and time of the visit, information about the browser and device type you use, screen resolution, IP address. TikTok can assign this information to your personal TikTok user account. Usage profiles can be created from the data collected in this way using pseudonyms. However, this does not allow users to be personally identified.
Your data may be transferred to third countries, such as the USA. There is no adequacy decision from the EU Commission for the USA. Data transfer to third countries without an adequacy decision is based, among other things, on standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-dataprotection/standard-contractual-clauses-scc_de .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data protection can be found at https://www.tiktok.com/legal/new-privacy-policy?lang=de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller .
Plug-ins and other
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
This application manages JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The data processing serves the purpose of needs-based design and optimization of our website.
The Google Tag Manager itself does not store cookies, nor does it process personal data. However, it does enable the triggering of additional tags that can collect and process personal data.
Further information on terms of use and data protection can be found here .
Use of social plug-ins
We use social network plug-ins on our website. The integration of social plug-ins and the data processing that takes place in this way serves the purpose of optimizing the advertising for our products.
When social plug-ins are integrated, a link is established between your computer and the servers of the provider of the social network and the plug-in is displayed on the page by a message to your browser, provided you have expressly consented to this. Both your IP address and the information about which of our pages you have visited are transmitted to the provider's servers. This applies regardless of whether you are registered with the social network or logged in. Transmission also takes place for unregistered or unlogged users. If you are connected to one or more of your social network accounts at the same time, the information collected can also be assigned to your corresponding profiles. When you use the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account. You can prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons.
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
The social networks listed below are integrated into our website using social plug-ins. You can find more information about the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy in the linked data protection notices of the providers.
Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland)
Meta Platforms Ireland and we are jointly responsible for the collection of your data when the service is integrated and the transmission of this data to Facebook. This is based on an agreement between us and Meta Platforms Ireland on the joint processing of personal data, in which the respective responsibilities are defined. The agreement can be accessed at https://www.facebook.com/legal/controller_addendum . According to this, we are particularly responsible for fulfilling the information obligations according to Art. 13, 14 GDPR, for compliance with the security requirements of Art. 32 GDPR with regard to the correct technical implementation and configuration of the service and for compliance with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects our obligations under the agreement on joint processing. Meta Platforms Ireland is responsible for enabling the rights of data subjects in accordance with Art. 15 - 20 GDPR, for complying with the security requirements of Art. 32 GDPR with regard to the security of the service and for complying with the obligations under Art. 33, 34 GDPR, insofar as a breach of the protection of personal data affects the obligations of Meta Platforms Ireland under the joint processing agreement.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://www.facebook.com/legal/EU_data_transfer_addendum .
For more information about the collection and use of data by Facebook, your rights in this regard, and options for protecting your privacy, please see Facebook's privacy policy at https://www.facebook.com/about/privacy/ .
https://help.instagram.com/155833707900388
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu. eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en .
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA)
https://about.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.
Use of social plug-ins via “Shariff”
We use social network plug-ins on our website. To ensure that you retain control over your data, we use the privacy-safe "Shariff" buttons.
Without your express consent, no links will be established to the social network servers and consequently no data will be transmitted.
“Shariff” is a development by specialists at the computer magazine c't. It enables more privacy on the Internet and replaces the usual “Share” buttons on social networks. You can find more information about the Shariff project here https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html .
When you click on the buttons, a pop-up window appears in which you can log in to the respective provider using your data. Only after you have actively logged in will a direct connection to the social networks be established.
By logging in, you consent to the transfer of your data to the respective social media provider. This includes, among other things, your IP address and information about which of our pages you have visited. If you are connected to one or more of your social network accounts at the same time, the information collected will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your social media accounts before visiting our website and before activating the buttons. The social networks named below are integrated using the "Shariff" function.
Further information on the scope and purpose of the collection and use of data as well as your rights and options for protecting your privacy can be found in the linked data protection notices of the providers.
Facebook of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland):
https://www.facebook.com/policy.php
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://www.facebook. com/legal/EU_data_transfer_addendum .
Instagram of Meta Platforms Ireland Limited (4 Grand Canal Square, Dublin 2, Ireland) https://help.instagram.com/155833707900388 .
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_de .
Pinterest from Pinterest Inc. (635 High Street, Palo Alto, CA, 94301, USA) https://about.pinterest.com/de/privacy-policy
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA.
Use of YouTube
We use the function for embedding YouTube videos from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “YouTube”) on our website. YouTube is an affiliated company of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).
The function displays videos stored on YouTube in an iFrame on the website. The "Extended data protection mode" option is activated. This means that YouTube does not store any information about visitors to the website. Only when you watch a video is information about it sent to YouTube and stored there. Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as suitable guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
For more information about the collection and use of data by YouTube and Google, your rights in this regard and options for protecting your privacy, please see YouTube's privacy policy at https://www.youtube.com/t/privacy .
Use of Google Fonts
We use Google Fonts from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; “Google”) on our website.
The data processing serves the purpose of uniform display of fonts on our website. In order to load the fonts, a connection is established to Google servers when the page is accessed. Cookies may be used for this purpose. Your IP address and information about the browser you use are processed and sent to Google. This data is not linked to your Google account.
Your data may be transferred to the USA. There is no adequacy decision from the EU Commission for the USA. The data transfer takes place on the basis of standard contractual clauses as appropriate guarantees for the protection of personal data, which can be viewed at: https://policies.google.com/privacy/frameworks .
The use of cookies or similar technologies takes place with your consent on the basis of Section 25 Paragraph 1 Sentence 1 TTDSG in conjunction with Art. 6 Paragraph 1 Letter a of GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 Paragraph 1 Letter a of GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out on the basis of the consent until the revocation.
Further information on data processing and data protection can be found at https://www.google.de/intl/de/policies/ and at https://developers.google.com/fonts/faq .
Rights of data subjects and storage period
Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then taking into account statutory retention periods, in particular those under tax and commercial law, and then deleted after the deadline has expired, unless you have consented to further processing and use.
Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: Right to information, to rectification, to erasure, to restriction of processing, to data portability.
Furthermore, according to Art. 21 Para. 1 GDPR, you have the right to object to processing based on Art. 6 Para. 1 f GDPR and to processing for direct marketing purposes.
Right to complain to the supervisory authority
According to Art. 77 GDPR, you have the right to complain to the supervisory authority if you believe that the processing of your personal data is not lawful.
You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:
Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Phone: +49 40 428544040
Fax: +49 40 428544000
Email: mailbox@datenschutz.hamburg.de
Right to object
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 (1) (f) GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, the processing of the data concerned will be stopped unless we can demonstrate compelling legitimate grounds for the processing which outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.
last update: 10.01.2022